Venus et Fleur

Pre-Production Coordination for Valentine's Day Campaign Shoot:

• Facilitated the scheduling of the production shoot by coordinating with all pertinent stakeholders, ensuring alignment on a clear and structured timeline for the creative production process.
• Managed the procurement of essential products required for the shoot, guaranteeing that the production team had access to the necessary resources to execute the campaign vision effectively.
• Developed a comprehensive shot list encompassing various product compositions, clusters, and model shots, tailored to meet the diverse needs of photo and video content across all marketing channels.
• Conducted rigorous vetting processes to select set designers, stylists, models, and additional contributors whose expertise and aesthetic sensibilities harmonized seamlessly with the campaign's desired look and feel.
• Strategically evaluated limitations such as time constraints, budget allocations, and other key variables to inform decision-making and ensure optimal outcomes for the production shoot.

Production Execution (Photo and Video):

• Crafted daily schedules meticulously detailing the progression of the Valentine's Day campaign shoot, maintaining open lines of communication with all involved parties to uphold pace and productivity.
• Implemented discerning assessments of lighting, tone, composition, and groupings throughout the shoot, ensuring that resulting deliverables effectively addressed the marketing campaign's strategic objectives.
• Adhered meticulously to the predefined shot list, ensuring that all requisite imagery and footage for web, email, marketing, and social media platforms were captured comprehensively.

Post-Production Refinement:

• Conducted thorough evaluations of photo and video editing processes, ensuring that campaign photography and videography met the highest standards of quality, consistency, and alignment with the brand aesthetic.
• Provided detailed feedback and direction on aspects such as cropping, editing, retouching, and coloring, striving to optimize the final assets to reflect the brand aesthetic in the most compelling manner.
• Spearheaded a structured post-production workflow, ensuring timely completion of assets to meet predetermined deadlines and accommodate the needs of the entire team effectively.

Creation and Distribution of Marketing Collateral:

• Produced and disseminated all creative assets and collateral for the company's website, meticulously refining and formatting each element to maximize visual impact and user engagement.
• Strategically crafted and distributed creative assets for email and SMS campaigns, leveraging compelling visuals to captivate and convert target audiences effectively.
• Curated and deployed captivating visuals for social media platforms, harnessing evocative imagery to cultivate brand resonance and foster community engagement.
• Developed bespoke marketing campaigns, leveraging meticulously crafted visuals and strategic messaging to elevate brand awareness and drive conversion during the Valentine's Day season.

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Campaign Video Production:

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Pre-Production Coordination for Holiday Campaign Shoot:

• Orchestrated the scheduling of the production shoot, fostering seamless communication among all pertinent stakeholders and establishing a well-defined timeline to govern the creative production process.
• Procured the requisite floral products for the shoot, ensuring that the production team possessed the necessary resources to fulfill the campaign's visual requirements.
• Curated a comprehensive shot list encompassing a variety of product compositions, arrangements, and model shots tailored to suit the diverse needs of marketing channels.
• Vetted and selected set designers, stylists, models, and other essential contributors whose expertise and aesthetic sensibilities aligned seamlessly with the overarching look and feel of the holiday campaign.
• Prudently navigated constraints such as time, budget, and logistical considerations to optimize the efficacy and efficiency of the production shoot.

Production Execution (Photo and Video):

• Formulated daily schedules meticulously detailing the progression of the campaign shoot, ensuring all stakeholders remained informed and committed to maintaining pace and productivity.
• Exercised discerning judgment during the shoot, scrutinizing lighting, composition, and visual coherence to guarantee that the resulting assets fulfilled the campaign's strategic imperatives.
• Methodically adhered to the predetermined shot list, meticulously capturing imagery and footage tailored to the unique requirements of web, email, marketing, and social media platforms.

Post-Production Refinement:

• Conducted thorough evaluations of photo and video editing processes, scrutinizing each iteration to ensure alignment with the campaign's aesthetic standards and overarching objectives.
• Provided nuanced feedback and direction on aspects such as cropping, retouching, color grading, and visual consistency, striving to optimize the final assets' fidelity to the brand's distinctive identity.
• Spearheaded a timely and efficient post-production workflow, ensuring that all assets were refined and finalized well in advance of established deadlines, thereby facilitating seamless integration into marketing initiatives.

Creation and Distribution of Marketing Collateral:

• Produced and meticulously formatted all creative assets and collateral for the company's website, meticulously optimizing each element to maximize visual impact and user engagement.
• Strategically crafted and disseminated creative assets for email and SMS campaigns, leveraging compelling imagery and messaging to captivate and convert target audiences.
• Curated and deployed captivating visuals for social media platforms, harnessing the power of evocative imagery to cultivate brand resonance and foster community engagement.
• Developed and executed bespoke marketing campaigns, harnessing the collective potency of meticulously crafted visuals and strategic messaging to elevate brand awareness and drive conversion.

Campaign Video Production:

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Evergreen & Partnership Content Pre-Production

• Scheduled the production shoot, connecting all important parties, and outlining a clear timeline for the creative production schedule.
• Ordered product for the shoot, and made sure production team would meet requirements needed for the shoot.
• Organized a detailed shot list of products, clusters, groupings, model shots, for both photo and video needs across all marketing channels.
• Vetted set design, set stylist, prop stylist, models, hair & makeup, and more to align with look and feel of campaign.
• Determined imitations based on timeline, budget, and other key variables in the production shoot.

Production Shoot (Photo and Video)

• Created daily timelines for campaign shoot, and making sure all included parties are aware of schedule to keep shoot on pace.
• Evaluated lighting, tone, composition, and groupings during shoot, to ensure deliverables will solve for marketing campaign needs.
• Using the shot list, I would ensure all necessary shots for web, email, marketing, and social were taken.

Post Production Editing

• Evaluated photo and video editing to make sure campaign photography and videography was on point, of high quality, and consistent across the board.
• Provided feedback on cropping, editing, retouching, coloring, and more on both photo and video to ensure end product reflects brand aesthetic in best way possible.
• Ensured that the assets were completed on or before specific dates to meet deadlines based on needs of entire team.

Marketing Collateral Creation & Distribution

• Produced and distributed all creative assets and collateral for website (cropping, editing, formatting, etc.)
• Produced and distributed all creative assets for email and SMS campaigns.
• Produced and distributed all creative assets for social.
• Produced and distributed all creative assets for marketing campaigns.

Evergreen of Video Production:

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