Venus et Fleur

Luxury Florals Perfect For Any Occasion

Art Direction for Photo & Video Shoots | Creation of Marketing Collateral for Seasonal, New Product Launches, and Evergreen Campaigns




Concept and Design Approach

  • Conceptualization and Briefing: Collaborate with the marketing team and brand stakeholders to understand the objectives, target audience, and brand identity.
  • Pre-production Planning: Work with photographers, stylists, and other creative professionals to ensure all aspects of the photoshoot are meticulously planned and executed
  • Photoshoot Execution: Oversee the photoshoot to ensure that the creative vision is faithfully translated into imagery.
  • Post-production Editing: Retouch images as needed to ensure consistency and adherence to brand standards. Create variations of images optimized for different marketing channels and purposes, such as print ads, social media posts, and website banners.
  • Collateral Development: Utilize the edited images as the foundation for developing collateral materials such as print advertisements, brochures, catalogs, and digital assets. Design collateral pieces that effectively communicate the brand's message, value proposition, and product offerings while maintaining visual cohesion with the imagery.
  • Iteration and Approval: Present draft versions of collateral materials to stakeholders for review and feedback. Obtain final approval on collateral designs before proceeding to production and distribution.
  • Production and Distribution: Strategically distribute collateral across relevant marketing channels, both online and offline, to maximize visibility and engagement with the target audience.
  • Performance Monitoring and Optimization: Continuously refine and iterate on creative assets and collateral based on performance data and evolving market trends to maintain the brand's competitive edge in the luxury market.
"Great design is not just about how it looks; it's about how it works and resonates with the audience. The goal should be to commit to create designs that tell stories and evoke emotions."