Managing a creative team in an agency setting requires a balance of leadership, collaboration, and creativity. First and foremost, I foster a culture of open communication and trust, ensuring team members feel empowered to share ideas and express their creativity freely. I also establish clear goals and expectations for each project, providing direction while allowing room for innovation and experimentation. Furthermore, I assign roles and responsibilities based on individual strengths and expertise, promoting a sense of ownership and accountability within the team. To maintain productivity and meet deadlines, I implement efficient project management systems and workflows, regularly monitoring progress and addressing any challenges promptly. Additionally, I prioritize professional development, providing opportunities for skill-building and growth to nurture a highly skilled and motivated team. Ultimately, my approach centers on fostering a collaborative and supportive environment where creativity thrives, leading to exceptional results for our clients.